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The Power of Play

The Power of Play

how focusing on children’s play helps deliver better services in West London

 

 

On 13 June 2011, in what was described as a ‘historic moment’, the future of children’s play in four West London boroughs (Ealing, Hammersmith & Fulham, Hillingdon and Hounslow) was discussed at the ‘Power of Play’ conference at Ealing Town Hall.

 

The first ever West London wide play event – organised by Hillingdon Play Association with funding from the BIG Lottery and kindly hosted by the London Borough of Ealing Play Service – was opened by Councillor Mohammed Aslam, Ealing’s Deputy Mayor accompanied by Mrs Aslam, Deputy Mayoress. He said:

 

“Play is a huge part of all of our lives and is essential to our development, although adults tend to forget this as they get older. . . .  Today provides an excellent opportunity for us all to meet, share and discuss the issues affecting children’s play in West London . . . and will hopefully form the foundations for future partnerships working to ensure that we are providing the best possible opportunities for children to play.”

 

Keynote speaker John McDonnell MP, Chair of Trustees at Hillingdon Play Association reminded delegates who came from nine boroughs that there are still areas with ‘shocking’ levels of play deprivation. We need to work out ‘how we can do more for less’ and ensure ‘play is built into every aspect of decision-making’. He said: ‘We need a play campaign in West London across all political parties.’ The recently developed Hillingdon Play Pledge (see www.hillingdonplay.org.uk) could be taken up more widely and become a West London Play Pledge to be signed by parents and policy-makers alike. He urged a Play Audit to be done in each borough, as a basis for a West London Play Plan, developed by a West London Play Alliance. ‘Every time you open a new play area, you immediately see the smiles on children’s faces. What we want is for all children in West London to have a happy experience.’

 

Illustrating the healing Power of Play as a community experience, Hillingdon Councillor Dominic Gilham presented a photo slide show telling the moving story of the Motoyoshi Adventure Playground in the City of Kesen-numa in Japan, an area devastated by the earthquake and tsunami on 11 March 2011. In just five weeks, the adventure playground was built by children and adults playfully working together (see photo). In a message to the West London conference, the Japan Adventure Playground Association said:

 

“There is no difference between you and us. The power of play can give children the energy to live. The power of play can connect people in the community, so that we can tackle difficult situations together.’

 

The outcome of the conference was a firm commitment by participants to continue to work together across borough boundaries. As one delegate said: “working together as a community we can make changes for the better”.

 

Notes to the editor

  1. An example of how to create ‘Innovative partnerships: Working together to make neighbourhoods more play friendly’ was presented by Penny Wilson, Play Association Tower Hamlets
  2. Conference workshops included

·         The power of play – in parks and open spaces

Phil Doyle

·         How do you run a play activity for £30 for 30 children?

Artist Caroline Perry

·         Playing In Neighbourhood Spaces

Helen Woolley, University of Sheffield

·         Play in and after school partnership (CROP – Children Reclaiming Our Parks)

Vicky Jarvis, Field End Infant School, Hillingdon and Julie Gurbuz, Hillingdon Play Association, with team members Sue Collinson and Steph Thomas

·         Safer Network – safeguarding children in challenging times

Sharon Long, VCS Engage London Regional Manager

·         Play and physical activity = healthy children

Professor Roger Mackett, University College London

  1. Media enquiries in the first instance please to Hillingdon Play Association via This e-mail address is being protected from spambots. You need JavaScript enabled to view it or telephone 020 8573 8868.